Noi Noi

Noi Noi is a Dutch brand founded by ex-engineer and designer Sylvia Y Krens in 2006 – the sister company to Hi-di-hi. The company has an incredibly strong ethical focus which includes ensuring only sustainable materials are used and production in their Chinese factory follows Western standards – training, working hours, conditions etc.

Noi Noi is from the Spanish for ‘best friend’ and the aim is a brand which is practical, sustainable and affordable – whilst, as is Sylvia’s way, also being quirky and colourful. Bags which, in her words are “designed as true friends for life, right by your side as you venture forth”.