Noi Noi is a Dutch brand founded by ex-engineer and designer Sylvia Y Krens in 2006 – the sister company to Hi-di-hi. The company has an incredibly strong ethical focus which includes ensuring production in their Chinese factory follows Western standards – training, working hours, conditions etc.
Noi Noi is from the Spanish for ‘best friend’ and the aim is a brand which is practical, sustainable and affordable – whilst, as is Sylvia’s way, also being quirky and colourful. Bags which, in her words are “designed as true friends for life, right by your side as you venture forth”. As always there is a theme for this season, introducing:-
Birds on a Wire
… How wonderful it is to take, in the hustle and bustle of everyday life, a little escape to nature … a moment away from all the frenzy … Birds on a wire, while resting making plans for the next trip. Nothing special or exotic, just enjoy nature right around the corner. This season, Noi Noi brings a series of smaller bags, suitable for those little moments we must cherish. With hints to those beautiful winter skies, where every cloud has a silver lining …